djacd x v&a

The Dundee V&A asked us to create new merchandise for their shop, one 2D item and one 3D along with packaging. The new items were to be inspired by their free Scottish Gallery.

2D - my postcards were inspired by the Hunter wellies, I incorporated some lovely Scottish weather and wildlife to express the true Dundee experience.

3D - I took inspiration from a wiggly washing rack designed for Lakeland and made a chattering clam toy. The inside of the packaging is a map of the surroundings of V&A Dundee and has hidden pearls for children to find then can colour it in!